Brand Guidelines

Where little leaders begin! ✏️ One page, everything our brand needs to stay playful, warm and consistent.

Playful Nurturing Trustworthy Joyful Curious
01 · Our Brand

The Heart of MQ Playschool

Everything we design should feel like the first day of playschool: bright, welcoming, and full of possibility.

Our Mission

To give every child a joyful start — a safe, playful place where little learners discover how to lead themselves, make friends, and love learning through play.

Our Promise

Learning that feels like play. Care that feels like family. Every crayon stroke, photo and post should radiate that warmth to parents and kids alike.

Playful Caring Energetic Dependable Imaginative Warm
03 · Colors

Crayon-Box Palette

Sampled straight from our logo and Canva designs. Click any swatch to copy its HEX code.

Primary — the logo colors

MQ Royal Blue#1446A7 · rgb(20,70,167)
Sunshine Yellow#FFB716 · rgb(255,183,22)
Cherry Red#EF404D · rgb(239,64,77)
Playful Teal#3DBFBD · rgb(61,191,189)
Grape Purple#50357A · rgb(80,53,122)

Secondary — warmth & accents

Tangerine#E67227 · headlines & bars
Crayon Sky#3575B3 · the swoosh
Bubblegum#FF86AF · collage shapes
Soft Lavender#7172B3 · footers
Peach Paper#F5E2D1 · backgrounds

How to mix

60% warm neutrals White, cream and peach keep layouts airy.
30% one hero color Royal Blue or Tangerine leads each layout.
10% confetti Sprinkle 2–3 accents in headlines & doodles.
Alternate headline words e.g. white + orange, or blue / yellow / red.
04 · Typography

Our Letters

Two friendly typefaces: one for shouting happy things, one for saying them clearly.

Display · More Sugar
Where Little Leaders Begin!
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !?&
Use for headlines, big numbers and short joyful phrases — ideally ALL CAPS or Title Case, letter-spacing +1. Comes in Regular and Thin. Never use for paragraphs.
Body · Quicksand
H1 · 48–64Enrollment is open!
H2 · 32New month, new routines
Subhead · 20The power of unstructured play
Body · 16Our Playschool friends learn safety in a calm and caring way, guided by teachers who make every drill feel like a game.
Caption · 13EXPLORE MORE AT MQSM.EDU.PH
Quicksand (Google Fonts) for everything else: body copy, captions, buttons. Weights 500–700. Its rounded terminals match our crayon world.
05 · Graphic Elements

Doodles & Details

The little touches that make a layout unmistakably MQ Playschool.

Crayon doodles

Crayon doodles

Hand-drawn rockets, stars, clouds & ABCs in brand colors. Scatter 2–4 per layout at low density, often at 40–70% opacity over photos.

Halftone fades

Dotted gradients in tangerine or blue, bleeding from a corner. Use one per layout, max.

squiggle time

Crayon swoosh

A chunky underline borrowed from the logo. Underline one key word — never the whole headline.

Explore more atmqsm.edu.ph

Footer bar + pill

Every post ends with a full-width bar (blue, orange, teal, red or lavender) holding the website pill.

Collage shapes

Angled paper-cut blocks in peach, pink & lavender frame photo collages of school life.

Warm glow overlays

Soft orange gradients from corners warm up photos and unify mixed lighting.

06 · Photography

Real Joy, Warm Light

Photos do the heavy lifting: real children, real laughter, always with parental consent and a warm color grade.

Sample photography style
Sample photography style
Sample photography style
Candid over posed Catch kids mid-play, mid-laugh, mid-discovery.
Warm & bright Natural light, warm grade; avoid cold blue tones.
Child's eye level Shoot low — the world from where they stand.
Privacy first Only publish faces with signed consent; blur or crop otherwise.
07 · Voice

How We Sound

We talk like a favorite teacher: cheerful, encouraging, and always reassuring to parents.

We always…

  • Celebrate small wins loudly: “Practice makes us brave!”
  • Speak to parents as partners, kids as heroes.
  • Use short, sunny sentences and one exclamation at a time.
  • Explain the “why” behind play-based learning.

We never…

  • Use fear-based or pressuring enrollment language.
  • Sound corporate, academic or jargon-heavy.
  • Overpromise outcomes or compare children.
  • Shout in ALL CAPS body text (headlines only!).
HeadlineNew month, new routines: the power of unstructured play
CaptionOur Playschool friends joined the Earthquake Drill with their teachers, learning safety in a calm and caring way. 🧡
Call to actionExplore more at mqsm.edu.ph
08 · Brand in Action

Straight From Our Feed

Real posts from our Canva templates — the benchmark for everything new we make.

MQ Playschool post MQ Playschool post MQ Playschool post MQ Playschool post MQ Playschool post MQ Playschool post
09 · Applications

Beyond the Feed

How the brand travels into the real world — tarpaulins, uniforms, merch and signage. Keep the logo big, the colors true, and the white space generous.

Tarpaulin enrollment banner mockup
Tarpaulin / banners Same recipe as our posts, scaled up: full-bleed photo with the warm orange overlay, logo top-center, one loud white + orange headline, and the footer bar with the website pill. Print at 150 dpi minimum; keep 10 cm safe margin from eyelets.
School shirts mockup
Uniforms & shirts Full-color logo on light fabrics; on dark or saturated fabric, place it on a white rounded patch.
Stationery and merch mockup
Stationery & merch Totes, notebooks, IDs and lanyards: logo plus at most one doodle motif — never the full pattern.
10 · Quick Rules

Do's & Don'ts

✓ Do

  • Keep the logo on light, calm areas of the layout.
  • Alternate 2–3 brand colors within a headline.
  • End every post with the website pill footer.
  • Leave generous white space — layouts should breathe.
  • Use crayon doodles sparingly, like confetti.

✗ Don't

  • Stretch, recolor, outline or add shadows to the logo.
  • Place the logo over busy photo areas or faces.
  • Use More Sugar for paragraphs or tiny text.
  • Introduce colors outside the crayon-box palette.
  • Crowd a layout with more than one background pattern.
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